Looking for a powerful and flexible lead management system with built-in drip campaigns? Tape offers customizable sales solutions to fit your team's processes.
Tape's ease of customization allows you to build the tool specific to your needs, and includes a robust workflow automation tool to automate the tedious work. Our workspace is just the beginning of what's possible - we recommend that you use it as a starting point and modify it to match your own processes.
The automated drip campaigns included in this workspace allow you to send scheduled emails to your leads at specified intervals, maximizing your lead conversion and giving your oversight on which campaigns are most effective.
Need some help getting started? Get in touch and we're happy to assist.
Workspace Structure
There are three apps at the core of our workspace:
Contacts
This is a database of your contacts, where you store basic information like name, email, phone, and any notes pertaining to that contact.
Leads
This is where you track information pertaining to your leads. This app is linked to the Contacts app, so each lead is associated with one or more of your contacts. We've started the Leads app off with some essential lead information, such as the lead status and lead notes. You can use Tape's "Customize Fields" option to add, edit, or remove fields to this template.
Drip Campaigns
This app tracks the steps in your Drip Campaigns. Add a new item here for each step in your campaigns. The required information for each step is:
- Drip Campaign Name: We've added a "Standard" campaign to start. Use the "Customize Fields" option to add more campaigns if needed. Note: If you add a new campaign, be sure to add an identical option to the "Drip Campaign Name" field in the Leads app.
- Sequence: Use this field to order your drip campaign steps, with 1 being the first step. Your campaign steps must follow sequentially without skipping a number. Pro Tip: To send more than one follow up at the same time, create multiple steps with the same sequence number.
- Type: Email is the only option by default. If you use an external SMS provider like ClickSend, you can configure your workflow to send via that service as well.
- Send after how many days: Enter the number of days from the start of the campaign that this step should send. Be sure this number is always greater than the step before it.
- Email subject: Only required for emails.
- Email or SMS Body: The contents of what you would like to send out.
How does it work?
Drip campaigns can be started on any Lead item. To place a lead on a drip campaign, select a campaign via the "Drip Campaign Name" dropdown on the lead, and then select "Start". The flow will then automatically locate the first step in your selected campaign and begin the campaign.
The rest happens automatically! The first drip will be sent on the date that you specified (which is confirmed in the "Next Step Date" field. After that is sent, the next step will be scheduled.
Select "Stop" to remove the lead from the campaign, otherwise it will run until the very last step.
If you have any questions or would like any assistance customizing this workspace, don't hesitate to get in touch and we are happy to assist.